Many people think that canvassing—walking door-to-door to speak with people about specific issues—is reserved for the few months or weeks leading up to an election. This is because most people do not take part in the democratic process outside of voting every 2 or 4 years. As political experts we know that the majority of policy decisions occur between elections. The public rarely takes a proactive role in shaping public policy. Ironically, many people forget just how much power a constituency holds if they are educated about the problems facing them and are able to convey a solution-oriented message to their representatives. When voters speak with a unified voice, policymakers are forced to listen and take action.
One measure of success for canvassing is whether or not your efforts influenced the conversation and motivated policymakers to vote according to your client’s goals. For the same reasons that you or your clients hire professional lobbyists to convey the proper message to the most influential legislators, BDO can be the group that reaches out to the constituents of the legislators you are working so hard to influence and activates what is arguably the most powerful political weapon in any arsenal: the voice of the voting public.